July 19

2 hip-hop anniversaries on July 19

1. 1986

   Run-DMC performs 'My Adidas' at Madison Square Garden — triggers the first hip-hop brand endorsement deal

   Mid-set at Madison Square Garden, Run-DMC pauses 'My Adidas' and asks the crowd to hold up their Adidas sneakers. Adidas executive Angelo Anastasio, in the audience that night, witnesses the response. Russell Simmons sub…

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   Today in hip-hop history — 1986: Run-DMC performs 'My Adidas' at Madison Square Garden — triggers the first hip-hop brand endorsement deal. https://hiphopstorian.com/timeline/moment/my-adidas-mgs-1986

2. 1993

   Pi'erre Bourne is born

   Pi'erre Bourne is born in Columbia, South Carolina.

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   Today in hip-hop history — 1993: Pi'erre Bourne is born. https://hiphopstorian.com/timeline/moment/pierre-bourne-born