Kurtis Blow's 'The Breaks' is certified gold — the first gold-selling rap single
The RIAA certifies Kurtis Blow's 'The Breaks' (Mercury, August 1980) gold — the first rap single to clear 500,000 in US sales. Blow had already become the first rap solo artist signed to a major label (Mercury, 1979); the gold cert formally confirms that rap is a commercially viable single-record format and not just a club-and-mixtape phenomenon.
Why it matters
December 8, 1980. The Recording Industry Association of America certified "The Breaks" gold, which meant Mercury Records had moved more than 500,000 copies of the single. That made it the first rap record to officially be a Big Record by the music industry's own internal accounting system. This is the boring-but-important kind of milestone. A gold certification is a piece of paperwork. It does not make a record better. It does not change what is on the wax. What it does is settle the argument about whether rap is a viable commercial format in any room where that argument is happening, which in late 1980 was every label-office room in New York. "Rapper's Delight" had outsold this. "Rapper's Delight" never got the plaque, because Sugar Hill never filed. Kurtis Blow was on a major; the major filed. So in the official ledger of American music, the first gold rap single is this one. You can argue with the official ledger. The official ledger does not care.
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