Yeezy

Hip-hop relevance

Yeezy is Kanye West's footwear and apparel line, beginning with the Nike Air Yeezy in 2009 and re-launched as a partnership with Adidas in 2013. Adidas Yeezy became one of the most commercially successful athlete- or artist-driven footwear partnerships of the 2010s, generating roughly $1.7 billion in 2020 sales per Adidas filings. Adidas terminated the partnership in October 2022 following antisemitic public remarks by West.