G-Unit Clothing Company

Hip-hop relevance

50 Cent launched the G-Unit Clothing Company in 2003 with Marc Ecko as licensee — the apparel arm of the broader G-Unit brand built on the back of 'Get Rich or Die Tryin'.' The line operated as one of the standard rap-superstar streetwear plays of the early 2000s bling era and was one of multiple consumer-brand bets (alongside Vitaminwater, Reebok G-Unit sneakers) that defined 50 Cent's mid-2000s diversification model.