spirits /

D'Ussé

Bacardi active

Hip-hop relevance

D'Ussé is a French cognac launched in 2012 as a joint venture between Bacardi and Jay-Z's Roc Nation. Jay-Z's stake reflected the bling-era playbook of artist-as-equity-partner in premium spirits, with the rapper's onstage and music-video product placements driving the brand's visibility through the mid-2010s. Bacardi acquired Jay-Z's remaining stake in 2023.

Endorsements & deals 1

  • 2012
    Jay-Z · Ownership stake
    Co-founder via Roc Nation; Bacardi bought out his stake in 2023.

Linked moments 0

No moments anchored here yet.

External

Citations 2

  1. B
    Wikipedia — D'Ussé Retrieved 2026-05-24.
  2. B
    Forbes — Bacardi Buys Out Jay-Z's Stake in D'Ussé Retrieved 2026-05-24.

Per methodology: Tier A = scholarly / institutional / primary; Tier B = trade press + paper of record + Wikipedia; Tier C = fan / community / specialist (with corroboration).

← All culture