Adidas (hip-hop relationship)
Hip-hop origin: Run-DMC and Aerosmith release 'Walk This Way' — rap's first crossover #1
Hip-hop relevance
Run-DMC's 1986 'My Adidas' (off Raising Hell) — and a Madison Square Garden moment that summer in which the Queens trio held their unlaced Superstars aloft for the crowd — produced the first major endorsement deal between a hip-hop act and a non-music consumer brand. Adidas signed Run-DMC to a roughly $1.6M deal that established the template for hip-hop's now-routine relationship with footwear and apparel companies.
Endorsements & deals 2
- 1986
- 2003missy-elliott · EndorsementRespect M.E. line.
Linked moments 3
- 1986Jul 4, 1986Run-DMC and Aerosmith release 'Walk This Way' — rap's first crossover #1Marquee
- 1986Jul 19, 1986Run-DMC performs 'My Adidas' at Madison Square Garden — triggers the first hip-hop brand endorsement deal
- 2015Feb 12, 2015Kanye West launches Yeezy with Adidas at New York Fashion Week
External
- wikipedia: https://en.wikipedia.org/wiki/My_Adidas
- official: https://www.adidas.com/
Citations 2
- B
- B